Partnership — adding website functionality around a defined business objective

Sometimes your website doesn’t need replacing. It needs to do more.

You may want to sell something online, create a resource library, introduce a booking journey, connect another system, automate part of the customer experience or develop functionality that wasn’t needed when the website was originally built.

Partnership is designed for those projects.

We start with the website you already have, define what you want it to achieve, and develop the additional capability around that objective.

Keep the website. Develop the capability.

A website can still look right and represent your business well, but no longer provide everything the business needs.

Perhaps customers need a better way to book, buy, download, enquire or access information. You may want to connect another system, introduce automation or create an entirely new customer journey.

That doesn’t necessarily mean rebuilding the website.

Sometimes the right answer is to develop what you already have.

Partnership provides a way to work with Clarity Digital Results on a defined development objective while retaining the website and digital foundations already in place.

Every Partnership project is different because it starts with what your business is trying to achieve.

Potential projects could include:

The technology isn’t the starting point. The objective is.

We first establish what you want the website to achieve, then determine the most appropriate way of developing that capability.

Partnership Has a Clear Purpose

Partnership isn’t an unlimited website-development subscription.

Each arrangement starts with an agreed objective and a defined scope of work.

That might be something relatively contained, such as introducing a new booking journey, or a larger programme involving several connected elements.

Before work begins, we’ll agree:

• what we’re trying to achieve;
• what will be developed;
• what is included within the project;
• any important exclusions or dependencies;
• how the work will be delivered; and
• the agreed investment and payment arrangement.

If the project develops beyond that agreed scope, we’ll discuss the additional requirement before further chargeable work is undertaken.

You know what we’re developing, why we’re developing it and how the commercial arrangement works.

Different Objectives Need Different Ways of Working

Some development has a clear beginning and end.

For example, you may want to add an online shop, build a resource library or introduce a particular integration. In that situation, we can agree the scope, investment and payment structure as a fixed Partnership project.

Other objectives develop over time.

There may be several connected stages, ongoing development or a reason for Clarity Digital Results to remain actively involved as the new capability evolves. In that situation, an ongoing Partnership arrangement may be more appropriate.

We don’t force every project into the same commercial model.

We’ll agree the approach that fits the work before anything begins.

That naturally supports the two agreement/payment pathways without burdening the customer with the mechanics.

Choosing the Right CDR Service

Need a new website?
Website Design is the starting point.

Does your existing website need substantially rebuilding?
Website Re-Design is likely to be more appropriate.

Simply want your WordPress website maintained?
Choose Peace of Mind.

Need regular content changes and routine website support?
Progress is designed for that.

Want your existing website to gain new capability or functionality?
That’s where Partnership fits.

Want to improve search visibility and how your business is found through Google and AI-assisted search?
That’s covered by SEO & Visibility.

Partnership isn’t a substitute for these services. It’s the development route for an existing website when there’s a defined business objective that requires something more.

Start With the Objective

You don’t need to know which plugin, platform or technical solution you need.

Start by telling me what you want your website or digital setup to be able to do.

I’ll review the existing website, consider what you’re trying to achieve and determine whether Partnership is the appropriate route.

If it is, we’ll define the scope and agree whether the work is best structured as a fixed project or an ongoing arrangement.

No payment is taken simply for submitting a Partnership request.

Professional websites without unnecessary complexity.

Ongoing support from someone who knows your website.

Straightforward advice with no complex or technical jargon.

You don’t necessarily need to start again just because your business needs something new.

Partnership allows us to build upon your existing website, add the capability your business now needs and create something around a clearly defined objective.

Keep the website. Develop the capability.