Getting your SEO foundations into good shape shouldn’t be the end of the story.

Websites change. New content is added. Search behaviour evolves. Google continues to crawl and reassess your pages. New opportunities appear — and occasionally things stop working as expected.

SEO Maintenance means you don’t have to keep watching all of this yourself.

We’ll regularly review your search performance, monitor the health of your SEO foundations, make appropriate smaller ongoing improvements and keep you informed when something deserves your attention.

Ongoing professional oversight of your website’s SEO without committing to an expensive growth campaign.

For many small businesses, SEO receives attention when a website is first created or when there’s an obvious problem.

Then everyone gets busy running the business.

Months pass. The website changes. New pages are added. Google changes what it displays. Search patterns shift.

SEO Maintenance keeps SEO on the agenda without requiring you to become an SEO expert yourself.

We’ll keep an eye on what’s happening, deal with sensible smaller improvements and let you know when something more significant deserves consideration.

You get the reassurance that somebody who understands your website is actively looking after its search presence.

Keep an Eye on Your Google Visibility

We’ll regularly review how your website is performing in Google Search, including the searches generating visibility, the pages being discovered and meaningful changes in impressions, clicks and click-through rates.

We’re not interested in reacting to every daily fluctuation.

We’re looking for the changes and patterns that could actually matter to your business.

Spot Problems Before They Become Bigger Problems

Search problems aren’t always obvious from looking at the website.

Pages can disappear from Google’s index. Sitemaps can develop problems. Website changes can have unintended consequences. An important page can gradually lose visibility without anybody noticing.

Regular oversight gives us a better chance of identifying these issues before they become established problems.

Make Sensible Ongoing Improvements

Maintenance isn’t simply watching.

Where we identify an appropriate smaller improvement to your existing SEO, we’ll normally make it as part of the service.

That could include improving a page title or search description, strengthening an internal link, correcting an SEO setting, resubmitting information to Google or making another straightforward adjustment to your existing SEO foundations.

Over time, these smaller improvements help keep your website healthy and moving forward.

Keep SEO Aligned as Your Website Changes

Your website isn’t static.

Services change. Products come and go. New pages are created. Existing content is rewritten. Plugins and website software are updated.

SEO Maintenance provides an ongoing search perspective as the website evolves, helping to ensure that changes don’t gradually undermine the foundations you’ve already established.

Understand What the Search Data Actually Means

Google Search Console can provide an enormous amount of information.

The difficult part is knowing what deserves attention.

We’ll interpret what we’re seeing rather than simply sending you automated statistics.

If something looks significant, we’ll investigate sufficiently to understand what is happening and explain what we think it means for your business.

At the same time, SEO Maintenance isn’t unlimited SEO development.

If something requires significant investigation, extensive changes, new content or substantial technical work, we’ll explain what we’ve found and discuss the options with you before additional work begins.

Small maintenance issues stay small. Bigger issues become a conversation.

What’s Included?

Your SEO Maintenance relationship can include:

• ongoing Google Search Console monitoring;
• search performance and visibility reviews;
• indexing and sitemap health checks;
• review of important search queries and landing pages;
• monitoring of established SEO foundations;
• appropriate minor SEO corrections and improvements;
• SEO consideration as relevant website changes occur;
• local search and Google Business Profile oversight are particularly important for local businesses;
• straightforward periodic visibility updates;
• proactive contact when something significant deserves attention;
• an annual SEO health review looking at the overall position and priorities ahead.

It’s ongoing professional oversight rather than a monthly automated report.

The monthly service covers the ongoing monitoring, oversight and smaller SEO improvements described above. Larger pieces of SEO development, new content, significant technical work or focused growth projects aren’t included within the monthly fee — if something like that becomes worthwhile, we’ll discuss it with you first.

Not every small business needs the same kind of SEO.

A business serving customers around Windermere or elsewhere in Cumbria may depend heavily upon local search and Google Business Profile visibility.

Another Cumbria business might sell products or professional services throughout the UK — or internationally — making its physical location much less important to its search strategy.

SEO Maintenance considers the visibility that actually matters to your business.

Where local search is important, we’ll include relevant local visibility signals within our ongoing oversight.

Where it isn’t, we won’t manufacture a local SEO campaign simply because your business happens to have an address.

You shouldn’t need to interpret pages of charts and SEO statistics to understand whether your website is doing what it should.

We’ll provide straightforward periodic updates explaining what we’re seeing, anything that’s changed and anything we think deserves your attention.

And if something significant happens between updates, we’ll contact you rather than waiting for the next reporting date.

The aim is to give you useful information, not more information.

 SEO Maintenance also gives us an opportunity to stand back periodically and look at the bigger picture.

Once a year we’ll review the overall SEO position and consider how things have developed.

What’s improved?

What’s changed?

Are the searches bringing visibility still commercially relevant?

Have new services, products or markets become more important?

Are there opportunities that deserve greater attention?

This helps prevent SEO Maintenance becoming something that simply continues indefinitely without asking whether your business needs have changed.

Sometimes the answer will be to keep doing exactly what we’re doing.

Sometimes we’ll identify an opportunity worth exploring.

SEO Maintenance can help your existing search presence improve over time through monitoring, good practice and sensible incremental improvements.

But sometimes you want to do more than that.

You might want to become more visible for a particular service.

Develop search traffic around a product.

Reach customers in another geographical area.

Build visibility around a valuable group of searches.

That’s when SEO & Visibility Growth becomes relevant.

Rather than simply increasing your monthly maintenance fee, CDR treats these as focused opportunities that can be properly considered, planned and measured.

SEO Maintenance keeps your existing search presence healthy and moving forward. SEO & Visibility Growth goes after new opportunities.

For SEO Maintenance to work effectively, we need to understand what we’re looking after.

If CDR has built or already worked extensively on your website, we may already know its SEO foundations well enough.

If your website is new to us and its existing SEO position isn’t clear, we’ll establish the appropriate starting point first.

That may mean beginning with our SEO Essentials Assessment, which provides a structured review of your existing SEO foundations, search visibility and priorities.

This means your Maintenance relationship begins with a clear understanding of where things stand rather than inheriting years of unknown website history.

These two services work particularly well together, but they have different purposes.

Website Support

Someone is looking after my website.

Updates, backups, security, content changes and ongoing website development according to your chosen support relationship.

SEO Maintenance

Someone is looking after how my website is performing in search.

Search visibility, indexing, SEO health, incremental improvements and ongoing oversight.

You can choose either service independently.

Or combine them so both the website itself and its search presence receive ongoing attention.

You don’t necessarily need a large SEO campaign every month.

But that doesn’t mean SEO should be ignored until something goes wrong.

SEO Maintenance — £125 per month

Regular oversight. Sensible ongoing improvements. Early identification of problems and opportunities. And someone you can talk to who already understands your website.

Keep your SEO healthy, visible and moving forward.