The Website Visibility Framework
7 Common Reasons Local Business Websites Fail To Turn Visibility Into Enquiries
Most businesses invest time and money attracting visitors through Google, social media, networking, referrals and advertising.
The challenge isn’t always getting found.
The challenge is what happens next.
The Website Visibility Framework identifies seven common issues that prevent website visitors becoming enquiries, customers and clients.
Start by reviewing the seven areas below.
The Customer Journey
Visibility Is Only The Beginning
Customers discover businesses in many different ways.
- Google Search
- Google Business Profile
- Social Media
- Networking
- Referrals
- Advertising
Eventually they arrive at your website.
The critical question is:
Does your website help visitors take action?
Or does it unintentionally create friction?
The Seven Visibility Issues
Score Yourself
How Does Your Website Perform?
Review each issue and give yourself a score:
Good
Needs Attention
Needs Work
Most websites don’t suffer from all seven issues.
Often just one or two improvements can significantly increase enquiries.
Why Clarity Digital Results?
Through my work with businesses across Cumbria, North Lancashire, South West Scotland and the wider UK, I’ve seen that websites rarely fail because they look bad.
More often, they fail because visitors aren’t given enough confidence, clarity or direction to take the next step.
The Website Visibility Framework was developed to help identify and remove those barriers.
